Hershey Philippines Celebrates International Women’s Day With ‘She Inspires’ Campaign
Hershey Philippines Launches ‘She Inspires’ Campaign for International Women’s Day
Hershey Philippines, a subsidiary of The Hershey Company, has launched its “She Inspires” campaign in celebration of International Women’s Day (IWD), paying tribute to the inspiring women in our lives.
Limited-Edition HERSHEY’S Bars
To mark this special occasion, Hershey Philippines has released limited-edition HERSHEY’S Bars with packaging that highlights the many roles of inspiring women—whether as mothers, partners, friends, leaders, soulmates, or colleagues.
These 60g bars come in three unique designs, serving as a sweet token of appreciation for the women who empower and uplift those around them.
Honoring Everyday Sheroes
The campaign emphasizes that inspiring women aren’t just famous figures or celebrities—they are all around us. From selfless acts of love and kindness to leadership and support, these everyday Sheroes make a huge impact.
Kamy Devaguptapu, Marketing Director of Hershey India and APAC, shared:
“The inspiration we’ve been looking for has always been right beside us. In this year’s campaign for International Women’s Day, let’s recognize and celebrate the women who are part of our lives.”
She also encouraged consumers to show their appreciation:
“Handing someone a ‘She Inspires’ bar is a small but immeasurable gesture.”
A Digital Tribute to Sheroes
As part of the She Inspires campaign, Hershey Philippines has launched an interactive microsite: https://celebratehershe.com/.
Each limited-edition bar comes with a QR code, allowing consumers to:
✅ Nominate and appreciate their Sheroes
✅ Send personalized digital cards
✅ Share heartfelt messages on social media
Special March Discount
Consumers can also gift these exclusive bars to the women they admire with a special 20% discount available from March 1-31 at:
📍 7-Eleven
📍 Robinsons Supermarket
📍 SM Supermalls
📍 Metro, Waltermart, and CSI Malls
This International Women’s Day, celebrate the incredible women in your life with Hershey’s ‘She Inspires’ Bars—because every woman deserves to be honored and appreciated. 💜🍫
